5 Ways to Keep Your Stakeholders Engaged by Using Video

Successful nonprofit leaders know that keeping their board members and donors engaged and contributing is key to building a thriving organization. As the power of video grows, consider 5 ways it can be used to drive engagement and create more personalized communications.

People’s preference for video-based content has grown rapidly over the years and shows no signs of slowing down.

Research suggests video based content can aid people in understanding products and services. As many as 94% of marketing professionals who evaluated their ROI on video and interactive content marketing reported increased user understanding of their services.

Here are some statistics confirming what most of us already know regarding preference for video content:

• 78% of people consume video-based content weekly with 55% doing so on a daily basis.¹
• 54% of consumers prefer video-based content over traditional forms of communication.²
• 86% of businesses are using video as a marketing tool, up from 61% just 5 years ago.³
• By 2022, online videos will make up more than 82% of all consumer Internet traffic — 15 times higher than it was in 2017.⁴
• 59% of executives say they would rather watch a video than read text.⁵
• 72% of customers would rather learn about a product or service by way of video.⁶
• Retention is 3-4x higher when people can both see and hear a message compared to viewing content alone.⁷

Video-based content has some clear advantages over traditional forms of communication:

Here are 5 ways to drive engagement and create more personalized interactions your members and donors.

1. Send a Personalized Video Email
   Add a personal touch to traditionally dull emails by sending your stakeholders a video email. Record a short clip of a friendly greeting or a highlight of an important topic and attach the video to your email. Better yet, embed a clickable, animated video thumbnail directly in your email.

2. Improve Delivery of Information
   Turn delivery of updates and reports into relationship building. Record a screen share that walks your stakeholder through documents page-by-page, highlighting important sections. Invite your stakeholders to ask questions by email or schedule a time to talk face-to-face.

3. Create Educational Resources
   Create 30-second video highlights educating new board members or donors on important aspects of your mission and organization. Use the highlights on social media or create video FAQs that increase understanding of your nonprofit.

4. Help Future Stakeholders Understand Your Organization
   Complement your written brochures and donor materials by creating a brief 1-2 minute explainer video that provides an overview of your organization, team, and mission. Use your explainer video on your website, email signatures, and social network profiles.

5. Thank Your Donors
   Rather than mail form letters, send personal thank you videos which help connect donors to their causes. Video acknowledgements make donors feel appreciated in a very personal way.

Start Leveraging Video-Based Content

It doesn’t take a lot of time or money to make everyday communications more engaging with video.

eCIO’s board management platform includes tools that make creating and sharing video-based content simple. It’s the centralized communication hub for nonprofits of all types and sizes. Learn how eCIO is helping nonprofits manage their board and committees at https://getecio.com and sign up for a demo.

Download a PDF version of this guide, "5 Ways to Keep Your Stakeholders Engaged by Using Video."